About Us
Built for the Towing & Recovery Industry
Star Equipment Sales is a trusted provider of premium towing and recovery equipment, proudly serving operators across the Midwest and beyond. As an authorized NRC dealer and part of the Midwest Star Group, our team specializes in designing and building high-performance towing equipment tailored to the real-world demands of the industry. From light-duty carriers to heavy-duty rotators and wreckers, we deliver equipment built to perform when it matters most.
Custom Towing Equipment Built for Your Operation
At Star Equipment Sales, we understand that no two towing companies operate the same way. That’s why we focus on custom-built solutions designed around your specific business needs.
We specialize in:
- Heavy-Duty Wreckers
- Rotators
- Rollback Carriers
- QuickSwap Systems
- Custom Recovery Builds
- Towing & Recovery Accessories
Our builds use premium commercial chassis from leading manufacturers such as Kenworth, Peterbilt, Western Star, and others to ensure reliability, durability, and performance on the road and at recovery scenes.
Authorized NRC Dealer
Star Equipment Sales is proud to be an authorized dealer and distributor for NRC towing and recovery equipment, one of the most respected names in the industry.
NRC equipment is known for:
- Industry-leading engineering
- Heavy-duty recovery capability
- Innovative towing technology
- Proven durability in demanding environments
Serving the Midwest Towing Industry
Located in Roberts, Wisconsin, Star Equipment Sales works closely with towing and recovery professionals throughout the Midwest and across the United States.
Our Customers Include:
- • Towing companies
- • Heavy recovery operators
- • Municipal fleets
- • Commercial trucking services
- • Equipment transport companies
Parts, Accessories & Equipment Supply
In addition to complete truck builds, Star Equipment Sales also provides a wide range of towing and recovery parts and accessories.
We Provide:
- • NRC parts
- • Towmate lighting products
- • Rigging and recovery gear
- • Chains, straps, and winch lines
- • Safety equipment and tools
Our Mission
"To provide towing and recovery professionals with the highest-quality equipment, custom solutions, and industry expertise to help their businesses succeed."
We combine innovation, craftsmanship, and industry knowledge to build equipment operators can rely on every day.
Work With Star Equipment Sales
Whether you need a new wrecker, a custom carrier, or recovery equipment, Star Equipment Sales is ready to help you build the right solution for your fleet.
